Bespoke has been a word that has been thrown around for the past few years without a real clear definition of what it means in the fashion industry. What does it mean? How is it changing fashion? Does Bespoke represent its own sustainable statement?
When the Coperni spring 2023 show revealed their newest spray on technology from Fabrican (inspired by silly string), the internet loved the innovation. An individual sustainable piece of clothing made ready-to-wear, which is the very definition of Bespoke, meaning "made for a particular customer or user".
The rise of Bespoke fashion has sparked consumer accountability. Largely in part because the consumer pays extra for their one-a-kind custom made fashion items, making them more accountable for the care of those garments. The consumers expectations of quality and production are higher for exactly that reason. They want their made to order items to last a lifetime!
So, is Bespoke sustainable. Yes. Bespoke producers use virgin fabrics that might have gone through a destructive production process, but they are not made in mass. A single quality item has less impact on the environment over time then poorly made, mass produced products.
Deanne from www.ellisesq.com has been making custom made suits for a couple of years now. Offering both men, and women the option to buy long lasting, forever pieces, that will hold their resale value for decades down the road. His brand is a sustainable brand. Not like others in the classic 'slow fashion' made with 'green textiles', but in its own right, a sustainable collection that promotes individuality, quality production, and long lasting, lifetime usage.
The sustainable message of Bespoke fashion is not loud, or clear, but it is very apparent that it will make an impact on fashion.