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      <image:title>Sustainable fashion trending up in popularity.  Is greenwashing playing a part?</image:title>
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    <loc>https://guruforlife.ca/blogs/news/sustainable-fashion-brands-need-to-unite</loc>
    <lastmod>2021-04-29T14:49:37-04:00</lastmod>
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      <image:title>Sustainable fashion brands need to unite.</image:title>
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    <loc>https://guruforlife.ca/blogs/news/why-does-a-yoga-and-pilates-instructor-feel-passionately-about-wearing-guru</loc>
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      <image:title>Why does a Yoga and Pilates instructor feel passionately about wearing Guru?</image:title>
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    <loc>https://guruforlife.ca/blogs/news/pick-your-poison-recycled-vs-upcycled</loc>
    <lastmod>2021-06-17T11:46:48-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/cherry_blossom.jpg?v=1619546814</image:loc>
      <image:title>Any sustainability initiative is better than nothing at all.</image:title>
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    <loc>https://guruforlife.ca/blogs/news/what-is-sustainable-fashion</loc>
    <lastmod>2021-08-03T09:51:49-04:00</lastmod>
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      <image:title>What is sustainable fashion?</image:title>
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    <loc>https://guruforlife.ca/blogs/news/its-tough-selling-one-of-a-kind-items-to-one-of-a-kind-people</loc>
    <lastmod>2021-05-25T09:57:45-04:00</lastmod>
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      <image:title>It&apos;s tough selling one-of-a-kind items to one-of-a-kind people.</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/the-future-of-fashion</loc>
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      <image:title>The future of fashion.</image:title>
      <image:caption>store window fashion future</image:caption>
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    <loc>https://guruforlife.ca/blogs/news/textiles-that-have-room-for-improvement</loc>
    <lastmod>2021-07-12T14:51:46-04:00</lastmod>
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      <image:title>Is leather sustainable?  Your trust issues can reveal the truth.</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/the-most-locked-down-city-and-province-in-the-world-is-about-to-re-open</loc>
    <lastmod>2021-06-08T10:31:08-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/toronto.jpg?v=1623162668</image:loc>
      <image:title>The most locked down city (and province) in the world is about to re-open!</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/one-experts-opinion-on-quality-control-and-garment-production</loc>
    <lastmod>2021-06-29T13:59:20-04:00</lastmod>
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      <image:title>One experts opinion on Quality Control in factories around the world - Can they do better?</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/will-it-take-a-summer-of-unconscionable-weather-to-realize-we-have-a-climate-issue</loc>
    <lastmod>2021-07-26T12:12:48-04:00</lastmod>
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      <image:title>There Is No Planet B!</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/can-denim-really-be-eco-friendly</loc>
    <lastmod>2022-06-13T13:48:51-04:00</lastmod>
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      <image:title>Can denim really be eco-friendly?</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/high-quality-fashion-has-its-benefits</loc>
    <lastmod>2021-08-24T08:48:20-04:00</lastmod>
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      <image:title>High Quality Fashion has its benefits.</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/my-pants-dont-know-if-they-are-tapered-or-loose-is-this-normal-and-how-do-i-wear-them</loc>
    <lastmod>2021-08-16T13:41:07-04:00</lastmod>
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      <image:title>How do I wear these pants and what are they called?</image:title>
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    <loc>https://guruforlife.ca/blogs/news/the-pandemic-changed-the-fashion-entrepreneur</loc>
    <lastmod>2021-09-02T10:38:28-04:00</lastmod>
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      <image:title>The pandemic changed the fashion entrepreneur.</image:title>
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  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/age-appropriate-fashion</loc>
    <lastmod>2021-09-08T14:31:09-04:00</lastmod>
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      <image:title>Age appropriate fashion.</image:title>
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  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/footwear-will-completely-transform-your-look-this-season</loc>
    <lastmod>2021-09-22T09:56:45-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/What_shoesboots_to_wear_this_season.png?v=1632251228</image:loc>
      <image:title>Footwear will completely transform your look this season.</image:title>
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  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/collaborating-with-good-people-doing-good-things</loc>
    <lastmod>2021-10-04T12:55:23-04:00</lastmod>
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      <image:title>Collaborating with good people who are doing good things.</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/travel-friendly-fashion-pack-it-like-a-champ</loc>
    <lastmod>2021-10-11T11:06:24-04:00</lastmod>
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      <image:title>Travel friendly fashion.  Pack it like a champ.</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/a-collaborative-live-shopping-event-will-help-the-eco-economy-grow</loc>
    <lastmod>2021-10-18T10:02:05-04:00</lastmod>
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      <image:title>Live shopping with a twist - A collaborative adventure you&apos;ve got to join!</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/greatest-gift-of-all-a-scarf</loc>
    <lastmod>2021-10-25T14:19:54-04:00</lastmod>
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      <image:title>Greatest gift of all.  A scarf.</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/the-holidays-are-a-a-time-to-give-back</loc>
    <lastmod>2021-11-05T10:07:46-04:00</lastmod>
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      <image:title>The holidays are a a time to give back.</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/what-will-happen-to-the-new-co-branded-dior-collection-with-travis-scott</loc>
    <lastmod>2021-11-11T09:46:17-05:00</lastmod>
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      <image:title>What will happen to the new co-branded Dior collection with Travis Scott?</image:title>
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    <loc>https://guruforlife.ca/blogs/news/gift-ideas-for-the</loc>
    <lastmod>2021-11-25T09:37:55-05:00</lastmod>
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      <image:title>Gift ideas for her - Top 10 eco gifts for her.</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/pinterest-trends-we-should-explore-in-2022</loc>
    <lastmod>2022-01-03T11:18:21-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/Which_trend.png?v=1638984039</image:loc>
      <image:title>Pinterest trends we should explore in 2022?</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/the-top-colour-for-spring-summer-2022</loc>
    <lastmod>2022-01-03T13:49:12-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/Very_peri.jpg?v=1641235625</image:loc>
      <image:title>The top colour for spring summer 2022.</image:title>
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  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/dopamine-dressing</loc>
    <lastmod>2022-04-17T22:45:46-04:00</lastmod>
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      <image:title>Dopamine dressing is a trend we can get behind.</image:title>
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  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/ruffling-feathers</loc>
    <lastmod>2022-02-16T09:43:59-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/dua_lipa.jpg?v=1645022639</image:loc>
      <image:title>We&apos;re not ruffling feathers with this new trend.  The celebrities are loving it as much as we are.</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/cargo-pants-right-on-trend</loc>
    <lastmod>2022-05-16T11:18:07-04:00</lastmod>
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      <image:title>Cargo pants.  Right on trend!</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/the-impressively-flattering-bohemian-trend-making-a-big-comeback</loc>
    <lastmod>2022-03-18T11:28:50-04:00</lastmod>
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      <image:title>The Impressively Flattering Bohemian Trend Making a Comeback</image:title>
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  <url>
    <loc>https://guruforlife.ca/blogs/news/how-to-style-a-crop-top-without-exposing-too-much-skin</loc>
    <lastmod>2022-03-10T10:54:26-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/Blog_Post_Thumbnail.png?v=1646927666</image:loc>
      <image:title>How to Style a Crop Top Without Exposing Too Much Skin</image:title>
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  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/the-fashion-industries-dirty-little-secret</loc>
    <lastmod>2022-06-13T14:46:59-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/Time_to.png?v=1655144984</image:loc>
      <image:title>The fashion industries dirty little secrets.</image:title>
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  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/gender-neutral-fashion-is-on-the-rise</loc>
    <lastmod>2022-12-12T12:03:25-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/instagram_posts_61.png?v=1669738642</image:loc>
      <image:title>Gender-neutral fashion is on the rise for spring 2023.</image:title>
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  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/not-a-happy-earth-day</loc>
    <lastmod>2022-04-14T13:54:31-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/Earth_Day.png?v=1649948612</image:loc>
      <image:title>Not a happy Earth day.</image:title>
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  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/mini-and-maxi-the-ultimate-guide-on-skirts-and-how-to-style</loc>
    <lastmod>2022-06-29T10:27:33-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/Blog_Post_Thumbnail_6.png?v=1656512853</image:loc>
      <image:title>Mini and Maxi: The Ultimate Guide on Skirts and How to Style</image:title>
      <image:caption>how to style your skirts for summer.  mini and maxi skirts. Upcycled. slow fashion. </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/how-to-take-care-of-your-clothing-tips-from-around-the-world</loc>
    <lastmod>2022-08-02T14:55:47-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/Branded_IG_Post_4.png?v=1659464728</image:loc>
      <image:title>How to take care of your clothing.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/are-re-usable-woven-bags-a-good-alternative-to-single-use-plastic-bags</loc>
    <lastmod>2022-10-26T11:57:04-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/instagram_posts_23.png?v=1666115638</image:loc>
      <image:title>Canada&apos;s ban on single use plastic is a game changer - for the win!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/is-bespoke-the-way-of-the-future</loc>
    <lastmod>2022-11-28T13:00:01-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/instagram_posts_60.png?v=1669657337</image:loc>
      <image:title>Is Bespoke the way of the future?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/the-true-story-about-the-farming-of-cotton-interview-with-the-author-of-source-my-garment</loc>
    <lastmod>2023-02-28T15:14:42-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/source_my_garment_image.jpg?v=1677615282</image:loc>
      <image:title>The true story about the farming of cotton.  - Interview with the author of &apos;Source My Garment.&apos;</image:title>
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  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/celebrate-spring-with-colour</loc>
    <lastmod>2023-03-06T10:06:21-05:00</lastmod>
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      <image:title>Celebrate Spring with Colour!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://guruforlife.ca/blogs/news/fashion-environment-and-politics-how-they-collectively-impact-our-planet</loc>
    <lastmod>2023-04-05T17:56:03-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0400/3587/7018/articles/Copy_of_GURU_BRANDED_IG_POSTS_15.png?v=1680731763</image:loc>
      <image:title>Fashion, Environment and Politics.  How they collectively impact our planet.</image:title>
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